Product and marketing need to work together to create the best outcome. If you only focus on one, you are optimizing only part of the total value of your product. An overly simplified yet still very powerful equation to keep in mind is the below. [Revenue] = [Lifetime Value] - [Customer Acquisition Cost]
Product Meets Market Interaction
Product Meets Market Interaction
Product Meets Market Interaction
Product and marketing need to work together to create the best outcome. If you only focus on one, you are optimizing only part of the total value of your product. An overly simplified yet still very powerful equation to keep in mind is the below. [Revenue] = [Lifetime Value] - [Customer Acquisition Cost]