Should you remove the fence or not?
One of the hardest things to build in a team is a deep and lasting sense of trust. There are many ways to go about it, but one that I have consistently…
A maxim you learn early and often in product optimization is to remove friction. Remove it from the purchase funnel. Eliminate unnecessary screens and…
Product and marketing need to work together to create the best outcome. If you only focus on one, you are optimizing only part of the total value of…
Growth-oriented product managers don’t presume to come up with great ideas all on their own. But they must be experts at picking and prioritizing the…
Your Growth team should subject every decision it makes to an A/B test. The exception to this is rare. Just as importantly, each failed test should not…
Ask a roomful of people if they are above average at anything—driving, cooking, performing on the job—and more than half of them will raise their hands…
This is one of the first Lens that I introduce to a team as it is foundational to a successful growth team and alongside the Lens “To Test or Not to…
See all

Paths to Growth