Paths to Growth

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To Test or Not to Test
pathstogrowth.substack.com

To Test or Not to Test

Taylor Adams
Jan 28
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To Test or Not to Test
pathstogrowth.substack.com

Your Growth team should subject every decision it makes to an A/B test. The exception to this is rare. Just as importantly, each failed test should not come with a shame of failure within the tests as we understand from “Tests-Are-Not-Exams Theorem”.

Partners often ask me if it is really necessary to test such-and-so a feature or launch, and I nearly a…

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