Paths to Growth

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Good Friction

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Good Friction

Taylor Adams
Mar 12, 2022
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Good Friction

pathstogrowth.substack.com

A maxim you learn early and often in product optimization is to remove friction. Remove it from the purchase funnel. Eliminate unnecessary screens and text. Streamline your activation flow.

And I wholeheartedly agree… most of the time. In most cases the right path forward is to eliminate as much friction from a system as possible. But most is not all.

So …

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