Good Friction
A maxim you learn early and often in product optimization is to remove friction. Remove it from the purchase funnel. Eliminate unnecessary screens and text. Streamline your activation flow.
And I wholeheartedly agree… most of the time. In most cases the right path forward is to eliminate as much friction from a system as possible. But most is not all.
So …
Keep reading with a 7-day free trial
Subscribe to Paths to Growth to keep reading this post and get 7 days of free access to the full post archives.